Ever Wonder How Artificial Intelligence Can Support Marketing Efforts?
One of the biggest reasons why businesses fail is because companies lack the means to understand their market. Nowadays, consumers are spending less time interacting with people to express what they want. Instead, they’re having that discussion with thousands of algorithms from the moment they first open their browser to shop, plan a vacation, or provide a multitude of likes on Facebook.
Businesses like Amazon are valued for their efficiency and variety, not their interactions with consumers. And yet, it seems they know them so well. Isn’t it strange how sponsored posts on social media platforms always seem to echo what you just looked up on Google? That’s because businesses are finding ways to predict and provide what their customers want with artificial intelligence.
AI is now an important member of any business team from the early stage venture to a billion-dollar enterprise. It allows a business to take what they know and turn it into an efficient system. The basics of customer engagement in e commerce has changed due to the insight AI provides, because it is able to leverage the data collected online to help businesses further understand customers. Encouraging consumer behavior isn’t the only way that predictive analysis is used, however. It can also be used offline to help business find the missing piece in becoming more efficient.
Point Defiance Zoo in Tacoma, Washington was having difficulty predicting the volume of visitors and would often over-staff as a result. With AI and data from the National Weather Service, they were able to predict which set of weather patterns brought on the most attendance and therefore schedule staff accordingly. Businesses like IBM also use predictive analysis to decrease their employee turnover rates and increase retention by analyzing why employees leave, and the likelihood of employee turnover.
Predictive analysis AI has provided businesses with an edge, giving them a clearer look into what drives customers. As a small business, using this technology can save a great deal of money and time as there is now a better way of understanding your intended consumer base or creating more efficient processes based off of the data collected and the conclusions provided. Learn how AI can help improve your company and make it easier for business to grow.