Class 1: Introduction to Content Marketing
Why Content Marketing?

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Content and customers

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Inbound and content

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Class 2: Generating content ideas that produce results
Buyer Personas

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Brainstorming 101

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The right idea

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Class 3: Creating a content strategy
Class 4: Creating a content framework
Class 5: Writing engaging content
Class 6: How to efficiently promote content
Class 7: Analyzing content results