Clickbait Can’t Be Stopped

Clickbait Can’t Be Stopped

By: Esther Kleit @Esther 1 xkcd comic “Headlines” Clickbait Can’t Be Stopped Because of this Brain Function Why Clickbait Works:Clickbait relies on different aspects of anxiety like curiosity and affirmation, no matter the type of clickbait. “Curiosity is basically like an itch that we just have to scratch, it makes us click on things we know […]

Become a Better Marketer by Watching Music Videos

Become a Better Marketer by Watching Music Videos

By: Jeff Nowak @Jefnwk 1 How to Become a Better Marketer by Watching Music Videos As a marketer, I follow one I simple quote. “When you can never truly prove you know a thing, you must always be learning it.” — Seneca the Younger The way customers react to marketing tactics is changing quicker than ever before. For […]

Emoji Domains

Emoji Domains are Here and They’re Brilliant!

By: Jeff Nowak @Jefnwk 1 😄 Emoji Domains are Here and They’re Brilliant! — How to Get Yours 🤔 Over the past month, the entire Boost Linguistics team has been spending more time on Product Hunt. On the Reddit-esque website, you can find and up-vote the latest tech posted by Hunters. Hunters are unaffiliated with the company 80% of […]

Emotion WILL Make Your Content Go Viral

Reasons Why Emotion WILL Make Your Content Go Viral

By: Jeff Nowak @Jefnwk 1 Reasons Why Emotion WILL Make Your Content Go Viral Buzzsumo director, Steve Rayson, recently published an article titled, We Analyzed 100 Million Headlines. Here’s What We Learned (New Research). *Want to skip my preamble and see the emotional analysis of top performing headlines? Head to The Results at the bottom. Steve’s article is a plethora […]

Optimize Headlines for Emotion

Optimize Headlines for Emotion

By: Jeff Nowak @Jefnwk 1 Want to get more shares with a headline? Optimize for this emotion. Boost Linguistics released an emotional analysis function so I decided to test it out on 100 blog post headlines to see which emotion led to the most shares. Want to skip my research methods and see the best emotion […]

Jeff Bezos Emotional Tone Analysis

Emotional Tone Analysis of a Jeff Bezos Email to Amazon Employees

By: Jeff Nowak @jefnwk 1 Jeff Bezos Emotional Tone Analysis The following article is a sentiment analysis of a recent email sent to all Amazon employees by Jeff Bezos. ITs no secret that Amazon has recently been purchasing companies that we all know of, and in some cases (Whole Foods), love. With every acquisition comes […]

emotional tone of the sharks_1

Tone of the sharks – REVEALED!

By: Ethan Bresnahan @boostedethan 1 Every autumn night I find that a large part of America is caught up in watching one of the most successful reality show-Shark Tank! Call it whatever you want, but as a business student, I find that the way the contestants adapt to various situations thrown at them by the […]

Which Emotions Drive The Most Popular Marketing Blogs?

By: Jeff Nowak @jefnwk 1 Emotions Drive Popular Marketing Blogs There has been a lot of hype around headlines lately. This is due to many things, but one of the key drivers is the Buzzsumo study that analyzed 100million headlines from 2017. Want to skip my preamble and jump right to the results? Scroll down to “The […]