10 Signs You’re an Inbound Marketer

10 Signs You’re an Inbound Marketer

By: Esther Kleit @Esther 1 10 Signs You’re an Inbound Marketer 1.If you’ve ever said “target audience” casually I once told my boyfriend to stop nagging our friends to join the Quidditch club because they weren’t his target audience. His response was this:   He’s an engineer, so “target audience” isn’t exactly in his vocab. 2. […]

Emotional Inbound Marketing

Emotion: Your Secret Weapon to Boost Inbound Marketing

By: Ethan Bresnahan @boostedethan 1 Emotional Inbound Marketing If you’re not using emotion in your inbound content — you’re doing it wrong. Inbound marketing is a marketing practice focused on attracting customers through content that is relevant and helpful — with the purpose of forging a stronger relationship with a prospect or customer. The inbound methodology classifies prospects into […]