Predictive Analysis – Artificial Intelligence Can Support Marketing Efforts

By: Dahrah Muhammad in/Dahrah-Muhammad 1 Ever Wonder How Artificial Intelligence Can Support Marketing Efforts? One of the biggest reasons why businesses fail is because companies lack the means to understand their market. Nowadays, consumers are spending less time interacting with people to express what they want. Instead, they’re having that discussion with thousands of algorithms […]

importance inefficiencies language


By: Otis Roffman of Study Breaks @Otis Roffman 1 THE IMPORTANCE AND INEFFICIENCIES OF LANGUAGE Boost Linguistics, co-founded by Ethan Bresnahan, seeks to optimize human communication to prevent misinterpretation. than Bresnahan is a senior at Drexel University, and co-founder of Boost Linguistics, a company that specializes in taking the writing of its clientele and adjusting the […]

10 Signs You’re an Inbound Marketer

10 Signs You’re an Inbound Marketer

By: Esther Kleit @Esther 1 10 Signs You’re an Inbound Marketer 1.If you’ve ever said “target audience” casually I once told my boyfriend to stop nagging our friends to join the Quidditch club because they weren’t his target audience. His response was this:   He’s an engineer, so “target audience” isn’t exactly in his vocab. 2. […]

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Boost Editor Launch Thunderclap

By: Jeff Nowak @Jefnwk 1 Boost Editor Launch Thunderclap Two weeks ago the Boost Linguistics team released the Boost Editor. To promote the launch we selected 5 different methods. A Thunderclap campaign destined to control #contentmarketing on Twitter during Content Marketing World 2017 was one of the 5. 1.34million seemed impossible for a company with a social media following […]

Adjust Voice Tone

By: Esther Kleit @Esther 1 Adjust Your Voice Tone The hardest part of using text as a primary form of communication is presenting the right tone. When communicating verbally, controlling your tone comes naturally. With text, tone and inflection are indicated through word choice. Using the Boost Editor, I break down two sentences and show how word choice […]

Optimize Headlines for Emotion

Optimize Headlines for Emotion

By: Jeff Nowak @Jefnwk 1 Want to get more shares with a headline? Optimize for this emotion. Boost Linguistics released an emotional analysis function so I decided to test it out on 100 blog post headlines to see which emotion led to the most shares. Want to skip my research methods and see the best emotion […]

Emotional Inbound Marketing

Emotion: Your Secret Weapon to Boost Inbound Marketing

By: Ethan Bresnahan @boostedethan 1 Emotional Inbound Marketing If you’re not using emotion in your inbound content — you’re doing it wrong. Inbound marketing is a marketing practice focused on attracting customers through content that is relevant and helpful — with the purpose of forging a stronger relationship with a prospect or customer. The inbound methodology classifies prospects into […]

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Tone of the sharks – REVEALED!

By: Ethan Bresnahan @boostedethan 1 Every autumn night I find that a large part of America is caught up in watching one of the most successful reality show-Shark Tank! Call it whatever you want, but as a business student, I find that the way the contestants adapt to various situations thrown at them by the […]

Which Emotions Drive The Most Popular Marketing Blogs?

By: Jeff Nowak @jefnwk 1 Emotions Drive Popular Marketing Blogs There has been a lot of hype around headlines lately. This is due to many things, but one of the key drivers is the Buzzsumo study that analyzed 100million headlines from 2017. Want to skip my preamble and jump right to the results? Scroll down to “The […]